The easiest way to send clients a regular newsletter of curated industry news depends on who picks the stories: hand-picked links from a feed reader like Feedly, sent with Mailchimp, Beehiiv or Kit; a curation tool such as Curated or elink.io; drafts from ChatGPT or Claude; or Avos, which researches, writes and sends each issue.
This guide is for financial advisors, agencies, consultants, accountants and recruiters who want to stay in front of clients with something useful, without losing a morning a week to it. It covers newsletters for people outside your firm; for your own colleagues, see how to send your team a weekly industry news digest. Full disclosure: Avos is our product. Facts about the other tools come from their own pricing and feature pages, linked below.
What makes a client newsletter worth sending?
Clients don't need more news. They need the few stories that touch their business, on a fixed rhythm (weekly or monthly, same day), with one line from you on why each matters to them. That line is what sets your newsletter apart from the ones they already skip.
What are the options for a curated client newsletter?
Checked on 6 November 2026 against Mailchimp's pricing and RSS-to-email page, Beehiiv's pricing, Kit's pricing, Feedly's plans, Curated's pricing and features, elink's pricing and newsletter page, and Claude's help page on web search.
| Option | What you get | How it reaches clients | Cost | Best for |
|---|---|---|---|---|
| Feedly plus Mailchimp, Beehiiv or Kit | Your own picks and comments, in a platform with a contact list and sign-up forms | Each issue you send; RSS automations can also send new items from a feed | Feedly free up to 100 feeds. Free email plans: Mailchimp 250 contacts and 500 sends a month, Beehiiv 2,500 subscribers, Kit 10,000 | Firms that also want to grow a list |
| Curated or elink.io | Links you save as you read, assembled into a designed issue | Curated sends it to your list; elink exports it to Mailchimp, Gmail and other services | Curated free up to 1,500 subscribers, then from $39 a month; elink's newsletter export is on paid plans | People who enjoy picking links |
| ChatGPT or Claude | Summaries of articles you paste or find with web search | Copied into your email platform | Their own plans, plus the email platform | Occasional issues where you control every word |
| Avos News | An issue researched and written from the sources you choose, in your brand colors | Email to the newsletter's audience on your schedule, and on the web | Free Starter plan; issues use credits, and your plan sets how many recipients a newsletter can have, see pricing | Small client lists that want a finished issue without a curator |
How does the email platform route work?
It gives you the most control. You follow your clients' industries in a feed reader: Feedly is free for up to 100 feeds in 3 folders, and Pro adds 1,000 feeds, search, notes and highlights. Each week you pick five stories, write a line on each, and send the issue from your platform.
The platforms can also send from a feed for you. Mailchimp's RSS-to-email emails new items daily, weekly or monthly, with availability that varies by plan. Kit's RSS campaigns come with its Creator plan ($33 a month for 1,000 subscribers), and Beehiiv's RSS to Send with its Pro plan ($95 a month billed yearly for 1,000 subscribers). They are built to send new posts from a feed, so pointed at a news feed they pass on whatever it publishes, with nobody choosing or summarizing.
The catch is time: reading, choosing and writing land on you every week.
Do curation tools like Curated and elink.io save time?
They speed up the assembly, not the reading. Curated gives you a one-click "Save to Curated" link and lets you email content in, so you collect stories as you read, then build each issue from that stream and send it to your list, with analytics.
elink.io turns web links into a visual newsletter, with 50+ layouts, that you send through Gmail, Mailchimp or another email service. Its pricing puts the HTML newsletter export on Pro and newsletter automation on Auto Pilot. Either way, someone still has to find the stories.
Can ChatGPT or Claude write the newsletter for you?
They can draft it. Paste the week's links or ask for the latest news on a topic, and you get summaries to edit; Claude's help center says every web search answer includes citations. You still choose the topics, check the facts and paste the result into your platform.
Avos isn't a rival model: on paid plans an AI section writes with the model you pick, GPT, Claude, Gemini, Grok and others. What Avos adds is the sources, the schedule, the design and the delivery, so the issue doesn't depend on someone remembering to prompt it.
How do you set up a client newsletter in Avos?
You describe the newsletter to the AI editor, it builds the sections, and Avos researches, writes and emails each issue on schedule.
- Describe it. "A monthly newsletter for my clients, owners of small manufacturing firms: tax and regulation changes, interest rates, and news about their suppliers." Or start from the template gallery.
- Give each section one job. The editor adds the feeds: a news search per topic, with its own language and region; official sources from the feed directory, such as the Federal Reserve, the ECB or the FDA; news about a listed company by its ticker, or its SEC filings as an RSS feed; funding rounds for a sector. A Financial section can show stocks, commodities and US economic indicators such as the Fed funds rate and inflation.
- Write the filters in plain words. "Only changes that affect small firms; skip opinion pieces."
- Add your own words. A Text section holds what you write yourself, such as an intro, a sign-off or your contact details.
- Pick the tone and language. Issues can be written in around 50 languages, per newsletter or per section.
- Schedule it. Weekly on the weekdays you choose, or monthly on a set day, at your send time and in your timezone.
- Make it look like your firm. Pick a layout (newsprint, tiles or outline). In the newsletter's settings, under Theme, Match a website takes your firm's site and recolors the theme with its brand colors and an email-safe font close to its own, with a preview before you save. It's free.
- Read an issue, then add clients. Generate an issue in the editor and read it. Then add your clients' email addresses in the Audience tab: every issue goes to them as well as to you, and each can unsubscribe at any time. Your plan sets how many recipients a newsletter can have.
Three things to know first. Turning the audience on gives the newsletter a page anyone with the link can read, so keep anything confidential out of it. Issues to an audience go out at the scheduled time, with no approval step. And issues on the free Starter plan carry an ad, while Plus and Pro are ad-free, which matters once clients read it (see pricing).
Can you review each issue before clients see it?
Not on the audience route: you can generate and read an issue at any time, but issues to an audience send on schedule. That matters because AI-written summaries can get a detail wrong, and on this route a mistake reaches clients before you see it. Read the first issues closely, keep the sources to ones you trust, and treat the newsletter as yours: every story links to its source. Avos's review step belongs to publisher mode, which is for approved publishers: the newsletter gets a public page where people subscribe, and publishers who review issues before they send get a ready-to-review email and a review screen for each one.
If every message to clients must be approved first, keep the Avos newsletter to yourself, read each issue, and send what you approve through your own email platform, with your comments.
If you work in a regulated profession, such as financial advice, have your compliance process review what goes to clients, AI-written summaries included. This guide isn't legal advice.
How do you know whether clients find it useful?
Readers can rate each issue from 1 to 5 at the end of their copy while "Ask readers to rate issues" is on, which is the default, with an optional follow-up. You see clients' ratings, reasons and notes, never who gave them. The AI editor sees recent ratings too: when they point at a problem it suggests one change, and changes nothing until you agree.
When is another option the better choice?
Avos is not an email marketing platform: it researches, writes and sends a newsletter on a schedule. Choose differently when:
- You need a CRM, automations or list growth. Contact management, automated sequences, segments, sign-up forms and referral programs are what Mailchimp, Kit and Beehiiv are built for.
- Your commentary is the product. If clients read you for your judgment, curate by hand in Curated or elink.io, or write it yourself.
- Your list is large. Your Avos plan sets how many recipients a newsletter can have; check pricing first.
For the full tour of building and sending a newsletter in Avos, see how an AI newsletter generator works.
FAQ
What's the easiest way to send clients a newsletter with curated industry news?
Decide who does the reading. To choose every story, use a feed reader with your email platform, or a curation tool like Curated. To have each issue researched and written for you on a schedule, use Avos and add your clients to the newsletter's audience.
Does Avos replace Mailchimp or Beehiiv?
No. Avos researches, writes and emails a newsletter, to an audience you add or, for approved publishers, to subscribers from a public page. For contact management, campaigns and automations, use an email platform.
Do my clients need an Avos account?
No. You add their email addresses to the newsletter's audience, every issue reaches them, and each can unsubscribe at any time.
Can I check each issue before it reaches clients?
Not as an approval step on the audience route; publisher mode, for approved publishers, has one. If compliance signs off every send, keep the newsletter to yourself and send the approved version from your email platform.
Can the newsletter carry my firm's branding?
Yes. Match a website applies your firm's brand colors and an email-safe font close to its own, free, and a Text section carries your intro and contact details.